RTBlog
by Tyler Loechner, Staff Writer
What real-time bidding (RTB) was to online display advertising in 2013, programmatic will be to television advertising in 2018. How's that? EMarketer projected that 19% of U.S. digital ad spend … Read the whole story
by Tyler Loechner
In a bid to capitalize on two of the largest trends in advertising today -- mobile and programmatic -- sell-side platform (SSP) PubMatic has … Read the whole story
COMMENTARY
by Jeremy Hlavacek
The current programmatic market is large and still growing rapidly, even after five years of impressive gains. It has largely been built off non-guaranteed … Read the whole story
by Tyler Loechner
TripleLift, a native ad exchange, has announced the appointment of Dan Martin as VP of business development. He will be responsible for expanding TripleLift's … Read the whole story
-
by Tyler Loechner
"[Company's] mobile remarketing models combine its proprietary audience segmentation techniques with deep understanding of mobile user behavior to ensure maximum ROI. Additionally, existing sophisticated … Read the whole story
by Tyler Loechner
Quality inventory is the holy grail for marketers using real-time bidding (RTB), and a new report from TapSense shows just how much they are … Read the whole story
COMMENTARY
by Ray Pun
With geolocation targeting becoming more popular but potentially invasive, how can organizations strike the right balance between stalking and smart marketing when it comes … Read the whole story
by Tyler Loechner
Online ad exchange PulsePoint on Thursday announced the appointment of Darline Jean as chief operating officer, a new position at the company. Jean was … Read the whole story
COMMENTARY
by Val Brickates Kennedy
Ad tech firms and online platforms were big winners at the New England Venture Capital Association's second annual NEVY Awards on Wednesday. Clypd founder … Read the whole story
-
by Tyler Loechner
Komli Media, a demand-side platform (DSP) with a focus on retargeting, on Thursday announced it has added mobile retargeting to its suite of offerings. … Read the whole story
-
by Tyler Loechner
MyThings, a demand-side platform (DSP), this week struck a partnership with comScore for ad certification tech.The partnership gives myThing clients access to comScore's validated … Read the whole story