RTBlog
What real-time bidding (RTB) was to online display advertising in 2013, programmatic will be to television advertising in 2018. How's that? EMarketer projected that 19% of U.S. digital ad spend … Read the whole story
In a bid to capitalize on two of the largest trends in advertising today -- mobile and programmatic -- sell-side platform (SSP) PubMatic has … Read the whole story
- COMMENTARY
The current programmatic market is large and still growing rapidly, even after five years of impressive gains. It has largely been built off non-guaranteed … Read the whole story
TripleLift, a native ad exchange, has announced the appointment of Dan Martin as VP of business development. He will be responsible for expanding TripleLift's … Read the whole story
"[Company's] mobile remarketing models combine its proprietary audience segmentation techniques with deep understanding of mobile user behavior to ensure maximum ROI. Additionally, existing sophisticated … Read the whole story
Quality inventory is the holy grail for marketers using real-time bidding (RTB), and a new report from TapSense shows just how much they are … Read the whole story
- COMMENTARY
With geolocation targeting becoming more popular but potentially invasive, how can organizations strike the right balance between stalking and smart marketing when it comes … Read the whole story
Online ad exchange PulsePoint on Thursday announced the appointment of Darline Jean as chief operating officer, a new position at the company. Jean was … Read the whole story
- COMMENTARY
Ad tech firms and online platforms were big winners at the New England Venture Capital Association's second annual NEVY Awards on Wednesday. Clypd founder … Read the whole story
Komli Media, a demand-side platform (DSP) with a focus on retargeting, on Thursday announced it has added mobile retargeting to its suite of offerings. … Read the whole story
MyThings, a demand-side platform (DSP), this week struck a partnership with comScore for ad certification tech.The partnership gives myThing clients access to comScore's validated … Read the whole story
