RTBlog
"Technology lets us get more intrusive," said Judy Shapiro, CEO and founder of engageSimply. "But it also lets us get more intimate." Damn you, oxymorons that make sense! Shapiro was … Read the whole story
PubMatic continues to up its mobile game, as the supply-side platform (SSP) on Monday announced its acquisition of Mocean Mobile, a mobile ad server … Read the whole story
- COMMENTARY
We've all seen it: the rampant self-identification and re-identification that goes on in the programmatic marketplace. A company is a DSP, SSP or DMP … Read the whole story
Media-buying platform Centro on Tuesday announced a partnership with Moat, a media measurement firm. Marketers will have access to viewability, user interaction and ad … Read the whole story
- COMMENTARY
Beet.TV has posted a video featuring Marco Bertozzi, VivaKi's EMEA president of AOD. "Programmatic video is now very much marching into what I would … Read the whole story
The broad new alliance, orchestrated by Starcom MediaVest Group, combines the assets from both companies to enable Publicis to reach precision audiences at lower … Read the whole story
- COMMENTARY
WGBH Radio's Innovation Hub is on a national roll. The Boston-produced public radio show, which focuses on emerging technologies and innovation, has teamed up … Read the whole story
Location data is the "killer app" of mobile advertising and marketing, but a surprisingly large amount of the information used to target mobile users … Read the whole story
