RTBlog
by Tyler Loechner, Staff Writer
Laura Henderson, associate director of media and communications at Mondelez International, believes "real-time marketers" in the social media space will look to move from static images overlaid with
text serving … Read the whole story
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by Tyler Loechner
Vindico, a video ad management platform, on Tuesday announced the launch of a demand-side platform (DSP). The new DSP, dubbed Vindico Bid Manager, puts … Read the whole story
COMMENTARY
by Robert Cell
The digital media landscape is littered with acronyms - CPM, CPC, PPC, ROAS, ROI - each fostering heated debate, and together clouding the core … Read the whole story
by Tyler Loechner
Undertone on Tuesday announced the promotion of Corey Ferengul from COO to CEO. He will replace current CEO Michael Cassidy, who will become chairman … Read the whole story
COMMENTARY
by Andy Leindecker
There will certainly be opportunities for brands to create such moments. Oreo's "Dunk in the Dark" tweet is considered the most effective marketing maneuver … Read the whole story
by Tyler Loechner
SpotXchange on Wednesday announced a number of new hires as well as some successful Q1 2014 results. The video ad exchange says programmatic spend … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Google's really onto something with Twitch, the gaming-centric online video service that it's expected to buy at any moment. That's according to Sarah DaVanzo, … Read the whole story
by Tyler Loechner
IAB 's 2013 AdEx Benchmark report says the European online ad market grew 11.9% year-over-year to EUR27.3 billion ($37.4 billion). Per the report, that's … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Real time marketing for social media can work for marketers -- but not always as planned.At a OMMA Social panel on real-time marketing, panelists … Read the whole story
COMMENTARY
by Val Brickates Kennedy
Just nine days until MITX unveils the winners of its annual What's Next Awards for excellence in digital marketing and technology. There will be … Read the whole story