Laura Henderson, associate director of media and communications at Mondelez International, believes "real-time marketers" in the social media space will look to move from static images overlaid with text serving … Read the whole story
Vindico, a video ad management platform, on Tuesday announced the launch of a demand-side platform (DSP). The new DSP, dubbed Vindico Bid Manager, puts … Read the whole story
The digital media landscape is littered with acronyms - CPM, CPC, PPC, ROAS, ROI - each fostering heated debate, and together clouding the core … Read the whole story
Undertone on Tuesday announced the promotion of Corey Ferengul from COO to CEO. He will replace current CEO Michael Cassidy, who will become chairman … Read the whole story
There will certainly be opportunities for brands to create such moments. Oreo's "Dunk in the Dark" tweet is considered the most effective marketing maneuver … Read the whole story
SpotXchange on Wednesday announced a number of new hires as well as some successful Q1 2014 results. The video ad exchange says programmatic spend … Read the whole story
Google's really onto something with Twitch, the gaming-centric online video service that it's expected to buy at any moment. That's according to Sarah DaVanzo, … Read the whole story
IAB 's 2013 AdEx Benchmark report says the European online ad market grew 11.9% year-over-year to EUR27.3 billion ($37.4 billion). Per the report, that's … Read the whole story
Real time marketing for social media can work for marketers -- but not always as planned.At a OMMA Social panel on real-time marketing, panelists … Read the whole story
Just nine days until MITX unveils the winners of its annual What's Next Awards for excellence in digital marketing and technology. There will be … Read the whole story