RTBlog
by Tyler Loechner, Staff Writer
The majority of spend on demand-side platforms (DSPs) continues to come through managed services and networks, but their hold is giving way to trading desks and the marketers themselves. That's … Read the whole story
by Tyler Loechner
Local brands are rapidly making use of programmatic ad buying and have more than doubled their share of market spend in the past year. … Read the whole story
COMMENTARY
by Skip Brand
Big data's potential for programmatic advertising, if utilized in milliseconds, will allow brand advertisers to act in the moment (real-time): a place where consumers … Read the whole story
by Joe Mandese
AOL is pushing to become a dominant player in the emerging "programmatic TV" buying space, announcing yet another acquisition -- advanced TV audience targeting … Read the whole story
COMMENTARY
by Seth Ulinski, Op-Ed Contributor
About six months before Oracle acquired BlueKai for $400M, I wrote an article predicting that an Enterprise Resource Planning (ERP) software company would make … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Some 58% of employees participating in a recent survey did not receive a device from their employer, but still purchased one on their own. … Read the whole story
by Tyler Loechner
Neustar on Wednesday announced the appointment of Lisa Joy Rosner as chief marketing officer. She will be responsible for corporate and brand marketing across … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Time and audience reach are set to transcend the world of television and enter the digital marketer's vocabulary as campaigns start to be bought … Read the whole story
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by Tyler Loechner
Evergage, a Boston-based ad tech company, on Wednesday announced it has closed a $4 million Series A round of funding. G20 Ventures led the … Read the whole story