RTBlog
by Joe Mandese
Alan Schulman, VP, global digital marketing & brand content, SapientNitro, surprised attendees during his keynote at OMMA Video this afternoon, announcing that "I've got a new job." Even more
surprising, … Read the whole story
by Tyler Loechner
Programmatic video advertising platform BrightRoll on Thursday announced partnerships with eXelate and Precision Market Insights (from Verizon) in an effort to boost mobile audience … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
James Akhbari, VP and digital media director at Havas, told the audience at OMMA Video at Internet Week New York that he is "old … Read the whole story
by Tyler Loechner
Demand-side platform (DSP) MediaMath on Thursday announced it has launched a blog meant to educate ad tech's engineering community. The "Developer Blog" is a … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Christian Juhl, the new global CEO of digital ad agency Essence, says brands and digital agencies are looking for programmatic ad partnerships that put … Read the whole story
by Tyler Loechner
Retargeting firm Criteo on Thursday announced the appointment of Sheila Buckley as head of sales. She will have a focus on North American sales. Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Warc has released a new report, "The Programmatic Primer," saying marketers need to gain a greater understanding of programmatic ad buying. Read the whole story
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by Amy Corr
If real-time news was printed on paper towels and dispensed from corporate bathrooms, malls and cinemas, would you use more paper towels than usual? … Read the whole story
COMMENTARY
by Val Brickates Kennedy
MassChallenge, the world's largest startup accelerator, has unveiled this year's roster of feisty competitors and at least dozen ad and media-related techs have made … Read the whole story
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by Tyler Loechner
Data management platform (DMP) Lotame this week announced a partnership with DataXpand, which is a DMP of sorts itself. DataXpand houses audience data from … Read the whole story
COMMENTARY
by Augustine Fou
OMMA Social in NYC kicked off with a question about the decline of Facebook organic reach -- down to the single digits, according to … Read the whole story
by Steve McClellan
The Tokyo-based holding company will serve as "strategic partner" to the social network's Japanese operation which was established in 2013. The agreement is the … Read the whole story