RTBlog
by Tyler Loechner, Staff Writer
How do you automate something that, intuitively, you would think requires human input? ReactX, an ad platform that entered the programmatic arena earlier this year with a focus on trading … Read the whole story
by Tyler Loechner
IDG Enterprise, a media company comprised of several tech-focused Web publishers, recently announced its intention to enter the "programmatic direct" space. Marketers looking to … Read the whole story
COMMENTARY
by Matt Prohaska, Op-Ed Contributor
A recent trend has prompted me to preemptively say I was wrong about something. I have been claiming that while most of the industry … Read the whole story
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by Tyler Loechner
Struq, an ad retargeting firm with a focus on cross-device campaigns, has announced the appointment of Denise Weaver as regional vice president of sales, … Read the whole story
COMMENTARY
by John McIntyre
One technology often overlooked in today's collective ad tech conversation is the skippable video ad. Much like the concept of permission marketing advanced by … Read the whole story
by Laurie Sullivan
AOL is running its data through attribution modeling to reemerge as a formidable player in offline and online services for advertisers and publishers. The … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Beet.TV has posted a video interview with Anne de Kerckhove, managing director for EMEA at Videology, who says France is a leader in the … Read the whole story
COMMENTARY
by Val Brickates Kennedy
EY has released the names of finalists for its New England Entrepreneur of the Year, and about a quarter of the list hail from … Read the whole story