RTBlog
by Tyler Loechner, Staff Writer
The ability to buy mobile ads via programmatic has been a topic of interest for well over a year now, and some recent news has brought the subject back to … Read the whole story
by Laurie Sullivan
Omnicom Media Group announced Tuesday a first-of-its-kind deal with Twitter that integrates the agency's programmatic ad-buying unit Accuen with the social network's mobile ad … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Who's got the guts to say the biggest barrier to real-time social and native content is often the client? The technology is there, the … Read the whole story
by Tyler Loechner
Human Demand, a mobile demand-side platform (DSP), on Tuesday announced it has acquired eDealya, a mobile data management platform (DMP). The acquisition brings additional … Read the whole story
COMMENTARY
by Sam Barnett
The increasing number of devices users are accessing the Web through has shaken up the retargeting game. The path to conversion is now split … Read the whole story
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by Tyler Loechner
AppNexus on Tuesday announced its plans to expand its operations in Singapore. The company first opened Singapore offices and a local data center last … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
A Wall Street Journal blog titled, "Rampant Fraud Raises Questions About Video Ad Exchanges" notes that online video advertising is plauged by fraudulent ads, … Read the whole story
by Mark Walsh
Verve Mobile is introducing a new white-label service geared to small and medium-sized businesses for serving location-based mobile offers. By utilizing Verve's programmatic API … Read the whole story
by Laurie Sullivan
Twitter has struck a deal with "Billboard" magazine to serve up real-time stats on the top trending music. The online magazine teamed up with … Read the whole story
by Steve McClellan
A new study from McCann suggests many consumers fear they're missing out on the thrill of discovering new things to buy as a result … Read the whole story