RTBlog
The ability to buy mobile ads via programmatic has been a topic of interest for well over a year now, and some recent news has brought the subject back to … Read the whole story
Omnicom Media Group announced Tuesday a first-of-its-kind deal with Twitter that integrates the agency's programmatic ad-buying unit Accuen with the social network's mobile ad … Read the whole story
- COMMENTARY
Who's got the guts to say the biggest barrier to real-time social and native content is often the client? The technology is there, the … Read the whole story
Human Demand, a mobile demand-side platform (DSP), on Tuesday announced it has acquired eDealya, a mobile data management platform (DMP). The acquisition brings additional … Read the whole story
- COMMENTARY
The increasing number of devices users are accessing the Web through has shaken up the retargeting game. The path to conversion is now split … Read the whole story
AppNexus on Tuesday announced its plans to expand its operations in Singapore. The company first opened Singapore offices and a local data center last … Read the whole story
- COMMENTARY
A Wall Street Journal blog titled, "Rampant Fraud Raises Questions About Video Ad Exchanges" notes that online video advertising is plauged by fraudulent ads, … Read the whole story
Verve Mobile is introducing a new white-label service geared to small and medium-sized businesses for serving location-based mobile offers. By utilizing Verve's programmatic API … Read the whole story
Twitter has struck a deal with "Billboard" magazine to serve up real-time stats on the top trending music. The online magazine teamed up with … Read the whole story
A new study from McCann suggests many consumers fear they're missing out on the thrill of discovering new things to buy as a result … Read the whole story
