RTBlog
by Tyler Loechner, Staff Writer
Marketers continue to spend more and more on programmatic advertising, but no channel is growing as rapidly as mobile. Marketers spent 109% more to buy mobile ads via programmatic during … Read the whole story
by Tyler Loechner
Attribution is all the rage in ad tech, if recent M&A activity is any indication. Digital marketing firm Rakuten Marketing on Thursday announced it … Read the whole story
COMMENTARY
by Skip Brand
In the 20-year-old-plus search and display digital media industry today, video has raised all boats. Yet mobile promises the most disruption, new customer experiences … Read the whole story
by Tyler Loechner
The legitimacy of a marriage between native and programmatic has been a well-debated topic, but that hasn't stopped a number of companies from banking … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
A cool avatar rendering technology lets my virtual self be both more like me and more unlike me at the same time. Yup -- … Read the whole story
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by Tyler Loechner
Datalogix, a data provider with a focus on connecting online ads to offline sales, on Wednesday announced it has closed a $45 million round … Read the whole story
by Tyler Loechner
Supply-side platform (SSP) PubMatic on Wednesday announced it has appointed Cathie Black, former chairman and president of Hearst Magazines, to its board of directors. … Read the whole story
by Wayne Friedman
Republican-centric marketing firm Targeted Victory has struck a deal with Rentrak to match TV viewing data with voter viewing information through Targeted's "Audience Exchange," … Read the whole story
by Laurie Sullivan
Magnetic has acquired Cognitive Match for an undisclosed sum. Using rules-based logic and automated optimization technologies, the two companies have created multiple ways to … Read the whole story
by Tyler Loechner
Simulmedia, a TV audience-targeting company, on Wednesday announced the appointment of David Cooperstein as chief marketing officer. He was previously vice president, practice leader … Read the whole story
by Gavin O'Malley
Social relationship platform SocialFlow just scored a partnership with DigitasLBi. Per the pact, DigitasLBi has agreed to offer SocialFlow's algorithm-based technology to clients. At … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
What happened to Web sites that personalize the content on a page based on the visitor's browsing history? Not too long ago I heard … Read the whole story
COMMENTARY
by Sam Barnett
The increasing number of devices users are accessing the Web through has shaken up the retargeting game. The path to conversion is now split … Read the whole story