RTBlog
by Tyler Loechner, Staff Writer
Over half (57%) of advertisers are buying mobile ads via programmatic, with the majority of those mobile buys (35%) coming from agencies. Demand-side platforms (DSPs) account for 26% of all … Read the whole story
by Tyler Loechner
FreeWheel and AOL's Adap.tv on Thursday announced a partnership that will see Adap.tv's demand-side platform (DSP) integrated into FreeWheel's "FourFronts" private marketplace. The deal … Read the whole story
by Tyler Loechner
Mobile ad network InMobi on Thursday announced it has launched a programmatic exchange for mobile advertising, dubbed the InMobi Exchange. InMobi has tapped Rubicon … Read the whole story
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by Tyler Loechner
Data provider IXI Services on Thursday announced it has partnered with Adelphic Mobile, a mobile demand-side platform (DSP). The partnership will give Adelphic clients … Read the whole story
by Tyler Loechner
Ad tech developer Adcade on Friday announced the appointment of Carrie Coffee as VP of sales and business development. Coffee will be responsible for … Read the whole story
by Tanya Gazdik
Most advertisers running "integrated" cross-platform campaigns are wasting their money, according to a new report from Nielsen. The results such efforts produce are little … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
The ongoing issues around click fraud have proven one thing -- if you want marketing messages to be viewed by humans, it's best to … Read the whole story
COMMENTARY
by Andy Oakes
Various links in the buying chain have pointed at each other as the problem area whilst other individuals have said that the industry had … Read the whole story