Over half (57%) of advertisers are buying mobile ads via programmatic, with the majority of those mobile buys (35%) coming from agencies. Demand-side platforms (DSPs) account for 26% of all … Read the whole story
FreeWheel and AOL's Adap.tv on Thursday announced a partnership that will see Adap.tv's demand-side platform (DSP) integrated into FreeWheel's "FourFronts" private marketplace. The deal … Read the whole story
Mobile ad network InMobi on Thursday announced it has launched a programmatic exchange for mobile advertising, dubbed the InMobi Exchange. InMobi has tapped Rubicon … Read the whole story
Data provider IXI Services on Thursday announced it has partnered with Adelphic Mobile, a mobile demand-side platform (DSP). The partnership will give Adelphic clients … Read the whole story
Ad tech developer Adcade on Friday announced the appointment of Carrie Coffee as VP of sales and business development. Coffee will be responsible for … Read the whole story
Most advertisers running "integrated" cross-platform campaigns are wasting their money, according to a new report from Nielsen. The results such efforts produce are little … Read the whole story
The ongoing issues around click fraud have proven one thing -- if you want marketing messages to be viewed by humans, it's best to … Read the whole story
Various links in the buying chain have pointed at each other as the problem area whilst other individuals have said that the industry had … Read the whole story