RTBlog
by Tyler Loechner, Staff Writer
The vast majority of programmatic advertising may take place in the U.S., but it's always worthwhile to take a step back and view the marketplace from a global perspective. The … Read the whole story
COMMENTARY
by Anto Chittilappilly, Op-Ed Contributor
For marketers, the shift to digitization has significantly altered the media planning and buying process. Traditionally, marketers would plan and buy their TV/offline advertising … Read the whole story
COMMENTARY
by Mark McLaughlin
A recent column by Dave Morgan about the growing complexity of the digital media industry inspired me to weigh in on how it is … Read the whole story
by Tyler Loechner
DirecTV has been using Turn's demand-side platform (DSP) to bring programmatic buying in-house, according to a Turn blog post and video featuring Clay Fisher, … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
The viewability problem, once confined to nervous conversations at online video conferences and high-minded discussions on sites like this one, has found a life … Read the whole story
by Wayne Friedman
The U.S. advertising market will continue to have a strong year. MoffettNathanson Research maintains its estimate for the U.S. ad market, climbing 6.2% this … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Apple will be expanding both its iTunes Radio content mix and its ad targeting to include local markets later this year, according to reports. … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
It's no secret to many retailers that mobile is transforming the shopping process. Study after study shows more people are using their phones and … Read the whole story
-
by Mark Walsh
App marketing costs rose in April after a two-month decline as mobile app developers paid up to acquire new users. A surge of spending … Read the whole story
by Karl Greenberg
First, Coke is a major sponsor of both races. Second, NASCAR driver Kurt Busch raced both last Sunday. Two major races in one day … Read the whole story