RTBlog
by Tyler Loechner, Staff Writer
Ad tech providers are continually looking for new ways to ease publishers' concerns over control in a programmatic environment. Improve Digital, a supply-side platform (SSP), on Monday announced the
launch … Read the whole story
by Tyler Loechner
The rise of Big Data and the promise of personalization hasn't stopped some in the industry from trying to make it even easier for … Read the whole story
COMMENTARY
by Mike Peralta, Op-Ed Contributor
The online ad industry has been battling issues of transparency for most of its existence and adoption of programmatic media sales has only fueled … Read the whole story
by Laurie Sullivan
Marin Software has acquired San Francisco-based Perfect Audience to support ad retargeting across Facebook, Twitter and other social sites. The transaction closed Monday. Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Digital out-of-home has promised much -- but as far as I can tell, it offers consumers nothing more than a switch from ink dots … Read the whole story
by Tyler Loechner
Yieldex, a revenue management software provider, on Monday announced it has expanded into Europe with the opening of a London office. Andy Nibley, CEO … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Marketing Week has posted an article overviewing the opportunities marketers will have during the World Cup and what their game plan should be to … Read the whole story
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by Tyler Loechner
EyeReturn Marketing, an ad server and demand-side platform (DSP), on Monday announced it has opened three new U.S. offices in Chicago, Los Angeles and … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
ExchangeWire has posted an article featuring insights from Tom Simpson, CEO of Mediaquark, who predicts that "programmatic will be massive in APAC," but notes … Read the whole story
by Wayne Friedman
Which were the biggest Twitter TV-related winners this past TV season? The Super Bowl on Fox in February reached 15.3 million people on Twitter, … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Most people are familiar with the five stages of grief, as pioneered by Swiss-American psychiatrist Elisabeth Kbler-Ross in her 1969 book "On Death and … Read the whole story