RTBlog
by Tyler Loechner, Staff Writer
Adobe recently polled over 1,000 marketers across North America, Europe, the Middle East, Africa and Asia on the topic of optimization, per a company blog post. The top 20% of … Read the whole story
by Tyler Loechner
Comcast Spotlight, the ad sales arm of Comcast Cable, on Tuesday announced it has struck a partnership with sell-side platform (SSP) Rubicon Project to … Read the whole story
COMMENTARY
by Seth Ulinski, Op-Ed Contributor
During an interview focused on digital video advertising, the WSJ's head of global ad sales made the declaration that the company did not participate … Read the whole story
by Tyler Loechner
MediaMath, a demand-side platform (DSP), on Tuesday announced it has closed a $73.5 million Series C round of financing. The company also announced it … Read the whole story
COMMENTARY
by Scott Portugal
The recent article "The Coming Subprime Advertising Crisis" points out flaws within the advertising industry as it evolves. While there are core elements of … Read the whole story
by Tyler Loechner
Global ad management firm Sizmek is expected to announce an addition to its Peer39 data this week that will allow advertisers to use real-time … Read the whole story
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by Tyler Loechner
"[Company], a leading global technology company that specializes in digital performance advertising, today announced the roll-out of significant technical enhancements to its proprietary prediction … Read the whole story
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by Tyler Loechner
Retargeting firm Criteo on Wednesday announced it has rolled out updates to its platform that it claims will help marketers boost conversion rates. The … Read the whole story
COMMENTARY
by Jeremy Ozen
ABC's announcement last month that it would be rolling out a programmatic video solution, aided by tools and data developed by Freewheel, was notable … Read the whole story
by Laurie Sullivan
Forensiq has built lead and conversion fraud technology that has helped it to expand overseas. The advertising company, which works to eliminate display fraud, … Read the whole story
COMMENTARY
by Jared Belsky, Jason Lehmbeck
New platforms such as Wanelo, Houzz, Polyvore and Pinterest are giving us deeper insight into consumer behavior beyond intent that can be leveraged for … Read the whole story