RTBlog
by Tyler Loechner, Staff Writer
"Advertising Age" reported yesterday afternoon that Procter & Gamble wants to buy 70% to 75% of its U.S. digital media programmatically by the end of this year, citing "people briefed … Read the whole story
by Tyler Loechner
Google on Wednesday announced Google Partner Select, a programmatic video marketplace that will feature premium inventory, per a DoubleClick blog post. In addition, Neal … Read the whole story
COMMENTARY
by Skip Brand
WPP had three wins in the first half of the year. The first win was the merger of 24/7 Real Media and Xaxis, which … Read the whole story
by Tyler Loechner
Since the Media Rating Council lifted its advisory on viewability ratings a little over two months ago, the digital ad industry has been quick … Read the whole story
COMMENTARY
by Mendel Senf, Op-Ed Contributor
Highlighting the importance of data ingestion and activation is a recent study conducted by Adobe. The study found that data-driven digital marketing triples conversion … Read the whole story
by Tyler Loechner
Run, a mobile demand-side platform (DSP), this week announced it has launched a "deterministic mobile attribution solution." Run will use data from Verizon's Precision … Read the whole story
COMMENTARY
by Hagen Wenzek
As we are praising the opportunities to create more insights from Big Data and to make better decisions, nobody seems to question what the … Read the whole story
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by Joe Mandese
As far as tent-pole television events go, there is only one that can compare globally with the U.S. market's Super Bowl. That's the FIFA … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
The value of online video advertising is set to double over the next four years, according to PwC. That's the good news. The bad … Read the whole story
by Tyler Loechner
Data management platform (DMP) Krux this week announced it has opened its first office in Sydney, Australia. Krux also announced the appointment of Jo … Read the whole story
by Laurie Sullivan
Kenshoo has combined search and social on Facebook to drive intent-driven ad targeting on the social site. The company on Wednesday introduced Intent-Driven Audiences … Read the whole story