RTBlog
by Tyler Loechner, Staff Writer
Programmatic ad technologies have been put to use around the globe, and some recent reports pin Europe as one of the fastest growing regions of adoption. But that's not to … Read the whole story
by Steve McClellan
As the industry shifts to an ad-viewability standard, Annalect's new verification system will help clients plan and buy with more precision and help them … Read the whole story
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by Tyler Loechner
Mobile ad platform JiWire on Monday announced it has rebranded as NinthDecimal. Additionally, the company has announced the launch of a tool meant to … Read the whole story
by Tyler Loechner
StickyAds.tv, a video supply-side platform (SSP) for publishers in Europe, has announced the opening of an office in London. The office will manage the … Read the whole story
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by Laurie Sullivan
Shopzilla plans to announce Monday the integration of its three marketing business units that will operate under the Connexity brand. The move combines Aisle … Read the whole story
by Mark Walsh
Because of Apple's huge customer base and knack for creating user-friendly products, the new HealthKit and HomeKit offerings hold the potential to broaden mainstream … Read the whole story
COMMENTARY
by James Green, Op-Ed Contributor
According to the October 2013 report from Magna Global, it's estimated that worldwide programmatic ad spending and RTB will hit $12 billion this year. … Read the whole story
COMMENTARY
by Richard Jalichandra
The promises of digital were faster execution, more accurate measurement, and more robust targeting than TV had ever seen, And yet, TV is still … Read the whole story
COMMENTARY
by Paul Kramer
If you're like me, you've probably become all-too-weary of hearing the term "Big Data" bandied about. The label itself has not only become tiresome, … Read the whole story