RTBlog
by Joe Mandese
The term waterfall has many connotations, but in the ad technology business, it is usually used to describe how people and technology are used to manage the flow of demand … Read the whole story
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by Tyler Loechner
PointRoll, a Gannett company, on Tuesday announced plans to release a video viewability tool for marketers. The tool will report whether in-stream videos were … Read the whole story
by Tyler Loechner
PubMatic, a supply-side platform (SSP), on Monday announced the appointment of Evan Simeone as vice president of programmatic direct, engineering. It's a new position … Read the whole story
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by Tyler Loechner
The Trade Desk, a demand-side platform (DSP), on Monday announced it has added Nielsen Online Campaign Ratings (OCR) to its video advertising product. Nielsen … Read the whole story
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by Tyler Loechner
MyBuys, a personalized display and email retargeting firm, on Tuesday announced that it has added geotargeting options to its platform. The addition is intended … Read the whole story
by Laurie Sullivan
Marin Software announced a partnership Tuesday with video distribution and data platform Channel Factory. The deal allows brands like Toyota to buy YouTube Trueview … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
A just-released study from Videology finds that more than 90% of marketers buy online video ads the same way they buy TV -- via … Read the whole story
COMMENTARY
by Omar Abdala, Kalyan Lanka
In today's connected device world, we are seeing a fundamental change in the way consumers engage with digital content. Most users do not consume … Read the whole story
by Larissa Faw
That's according to newly released research from Starcom MediaVest Group, which stresses that data has to be thoroughly scrutinized for quality control. That means … Read the whole story