RTBlog
by Joe Mandese
Roughly a year after launching "RTM Daily," we're renaming this publication "Real-Time Daily." The mission remains the same: Covering the shift toward a real-time media, advertising and marketing
marketplace powered … Read the whole story
by Steve McClellan
Marketers will be spending significantly more on multiscreen ad campaigns in the next few years and want one set of easy to understand measurements … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Getting instant feedback from customers makes a huge amount of sense. The success of new items can be gauged instantly, and issues with existing … Read the whole story
by Joe Mandese
In a business known for its overwrought complexity, a programmatic marketplace provider has created a simple, easy-to-comprehend video explaining exactly how an ad impression … Read the whole story
COMMENTARY
by Doug Boccia
Programmatic buying is quickly moving beyond advertising's minor leagues. What started as a way to automate access to the Web's vast supply of remnant … Read the whole story
by Erik Sass
This week brought more consolidation in the digital radio arena. WideOrbit, which provides advertising management software for media companies, announced its acquisition of Abacast, … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
The answer: complexity. This is both a blessing and a curse. Marketing has become complex because of technology, data and the fragmentation of media. … Read the whole story
by Aaron Baar
To remain connected, Clarion has launched "Clarion Builds," a real-time marketing program chronicling the restoration of classic cars. Through social and traditional media, the … Read the whole story
by Steve McClellan
The move marks a return to her roots on the publisher side of the media business. Most recently, she was CEO of IPG Mediabrands … Read the whole story
by Larissa Faw
That's according to newly released research from Starcom MediaVest Group, which stresses that data has to be thoroughly scrutinized for quality control. That means … Read the whole story