RTBlog
by Joe Mandese
The RTB 500 is a composite index much like Wall Street's S&P 500, but it represents the supply and demand of advertising impressions being traded publicly on Madison Avenue's audience … Read the whole story
by Gavin O'Malley
The All England Lawn Tennis & Croquet Club, which runs Wimbledon, has agreed to share near real-time video highlights of the tournament to fans … Read the whole story
COMMENTARY
by Bill Lederer, Ted Yang
Madison Avenue can learn a lot from Wall Street about the business of automated buying and selling of digital advertising, or programmatic trading. The … Read the whole story
by Laurie Sullivan
Jivox has released the IQ Data Engine into the cloud to help brands create more relevant ads. The platform, a component of their IQ … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
One of the big challenges along the mobile path to purchase has been for in-store customers to gain quick access to pertinent information around … Read the whole story
by Mark Walsh
Mobile ad network Millennial Media on Wednesday said it has hired former Google executive Marc Theermann as EVP, business strategy. Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Google appears ready to enter the proximity-awareness game with its own techniques for detecting place and other devices. But how much location activation is … Read the whole story
by Tyler Loechner
Smarter Remarketer, a marketing automation platform for retailers, this week announced it has appointed Barry Clark as executive vice president of sales and marketing. … Read the whole story
by Joe Mandese
Canoe Ventures, the ad technology company backed by big cable TV operators Bright House, Comcast, Cox, and Time Warner Cable, this morning announced it … Read the whole story
COMMENTARY
by Joe Mandese
Well, that shouldn't be surprising coming from the RTB Insider Summit's opening keynote Michael Weaver. After all, his title at Coca-Cola Co. is director … Read the whole story