by Tyler Loechner
Xaxis, WPP's largest trading desk, on Thursday announced the launch of a new data management platform (DMP), dubbed Turbine. The company invested $25 million … Read the whole story
COMMENTARY
by Skip Brand
All the Cannes Lions party invites are out, the juries are formed, and all that is left now is to announce the winners! Something … Read the whole story
by Tyler Loechner
Mobile ad exchange Nexage on Thursday revealed that 35% of the inventory available for real-time bidding (RTB) on its exchange is either interstitials, rich … Read the whole story
COMMENTARY
by Mark Lieberman, Op-Ed Contributor
Programmatic -- who would have thought that such a simplistic concept could carry such implications to our industry at large. As it turns out, … Read the whole story
by Tyler Loechner
One out of every four marketers in Europe may have never heard of "programmatic," but that hasn't stopped growth. According to Adform's Q1 2014 … Read the whole story
COMMENTARY
by Alex Gardner, Op-Ed Contributor
What is your value to buyers in the open market? Hint, it's not your floor CPM. Most publishers aren't in a position to confidently … Read the whole story
-
by Tyler Loechner
Harmelin Media, an independent full-service ad agency, this week announced it has built an in-house trading desk and will use TubeMogul's ad buying software … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
If a retailer can identify their best customers as they walk in the door, they could, at least in theory, target those shoppers for … Read the whole story
-
by Mark Walsh
Earlier this year, Retargeting platform AdRoll introduced the ability for marketers to retarget ads to customers and prospects across devices. On Thursday, the company … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
If programmatic's so great, why can't it rid the industry of click fraud? That's the question Jen Brady, founder & CEO of Fred & … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Data makes the difference. Joe Mandese, MediaPost editor in chief, asks panelists if I'm a Staples customer, but I'm not in the loyalty program … Read the whole story
by Gavin O'Malley
With the World Cup officially underway, marketers are looking for ways to join in on the excitement and connect with keyed up soccer fans. … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Beyond scale and other buying efficiencies, programmatic's true value may lie in its resistance to guilt, peer pressure, and other human influences. "Machines never … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Live programming is now a "category" for TV programming and for many advertisers. And why not? Marketers say there is no better real-time marketing/media … Read the whole story
-
by Andy Oakes
As you read this column, we are in a golden period of the World Cup for England fans. Roy Hodgson's boys are as yet … Read the whole story
COMMENTARY
by Joe Marchese
If I may put a request out to all my colleagues in the advertising technology business: Please, please, please don't make a big deal … Read the whole story