by Tyler Loechner
While agencies and marketers are on the same side of the equation (buy-side), they each have a unique view on what programmatic offers. Agencies … Read the whole story
COMMENTARY
by Lori Dekker
A few months back, the IAB and Winterberry Group made a splash when it released a report stating (among other things) that 85% of … Read the whole story
by Tyler Loechner
ChoiceStream, a programmatic ad tech provider for buyers, this week released its June cost calendar, which features data from May. The cost calendar looks … Read the whole story
COMMENTARY
by Seth Ulinski, Op-Ed Contributor
During the current quarter, display re-marketing specialists have been getting snatched up at warp speed. In Q2 alone, a total of three of these … Read the whole story
by Larissa Faw
Horizon Media and advertising platform true[X] are partnering to introduce an agency buying platform that gives advertisers the ability to plan and buy digital … Read the whole story
COMMENTARY
by Michael Parkes, Op-Ed Contributor
With digital media projected to generate $50+ billion in ad spend in the U.S. this year, and over $500 billion globally, marketers must take … Read the whole story
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by Tyler Loechner
Tremor Video has announced the appointment of Neeraj Kochhar as head of buy-side platforms. He will oversee the sales and marketing of VideoHub, the … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Returning to click fraud, panelists are discussing ways to "inoculate" oneself from its ever-present threat. "Hold your vendors accountable, and tell them you have … Read the whole story
by Laurie Sullivan
AppsFlyer, a mobile attribution analytics company, has tweaked a few features in its platform, which was initially launched for app developers to support advertising … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Is the purchase funnel (a.k.a., the path to purchase) nothing more than a marketing myth? Well, despite being "a great mental image, it's impossible … Read the whole story
by Tyler Loechner
Huddled Masses, a "boutique" trading desk, has announced the appointment of Mark Paci as chief operations officer. Paci joins Huddled Masses from DG FastChannel. Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
In the market for a solid ad automation platform, i.e., one that can make more of your existing inventory? Well, Randy White, Vice President … Read the whole story
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by Richard Whitman, Columnist
So David Hasselhoff was all the rage in Cannes on Sunday. He kicked off the festival at the Golin seminar touting HofforNot.com which launched … Read the whole story