The type of "scale" most often referred to in the digital ad industry revolves around size. But what about "scale" in terms of comparison? "The overall ecosystem is teetering dangerously … Read the whole story
While agencies and marketers are on the same side of the equation (buy-side), they each have a unique view on what programmatic offers. Agencies … Read the whole story
A few months back, the IAB and Winterberry Group made a splash when it released a report stating (among other things) that 85% of … Read the whole story
ChoiceStream, a programmatic ad tech provider for buyers, this week released its June cost calendar, which features data from May. The cost calendar looks … Read the whole story
During the current quarter, display re-marketing specialists have been getting snatched up at warp speed. In Q2 alone, a total of three of these … Read the whole story
Horizon Media and advertising platform true[X] are partnering to introduce an agency buying platform that gives advertisers the ability to plan and buy digital … Read the whole story
With digital media projected to generate $50+ billion in ad spend in the U.S. this year, and over $500 billion globally, marketers must take … Read the whole story
Tremor Video has announced the appointment of Neeraj Kochhar as head of buy-side platforms. He will oversee the sales and marketing of VideoHub, the … Read the whole story
Returning to click fraud, panelists are discussing ways to "inoculate" oneself from its ever-present threat. "Hold your vendors accountable, and tell them you have … Read the whole story
AppsFlyer, a mobile attribution analytics company, has tweaked a few features in its platform, which was initially launched for app developers to support advertising … Read the whole story
Is the purchase funnel (a.k.a., the path to purchase) nothing more than a marketing myth? Well, despite being "a great mental image, it's impossible … Read the whole story
Huddled Masses, a "boutique" trading desk, has announced the appointment of Mark Paci as chief operations officer. Paci joins Huddled Masses from DG FastChannel. Read the whole story
In the market for a solid ad automation platform, i.e., one that can make more of your existing inventory? Well, Randy White, Vice President … Read the whole story
So David Hasselhoff was all the rage in Cannes on Sunday. He kicked off the festival at the Golin seminar touting HofforNot.com which launched … Read the whole story