Brands have been playing with "real-time marketing" via Twitter during big events for some time now, but rarely does chatter about their efforts escape the advertising world. So when a … Read the whole story
Mondelez International, the CPG brand behind Oreo, Triscuits and other snack foods, is taking a programmatic approach to video advertising via a partnership with … Read the whole story
Just scanning language on the technology pages of leading programmatic vendors' sites such as Rubicon Project, Rocket Fuel or DataXu can provide us a … Read the whole story
Sizmek, a global ad management firm, on Monday announced the launch of Sizmek Vantage, an independent group of real-time bidding (RTB) specialists. The new … Read the whole story
It's no secret that global brands are opting to bring programmatic media buying in-house. The list of companies doing this includes Fortune 500 companies … Read the whole story
Starcom MediaVest Group and Twitter this morning released findings from what they're calling a "Social TV Lab" researching the impact Twitter is having on … Read the whole story
How will you spend your money on technology this year? CMOs will take greater control of tech budgets from IT. I have heard this … Read the whole story
The Exchange Lab, a London-based programmatic ad marketplace, on Monday announce a partnership with MediaMath, a demand-side platform (DSP). The partnership will see MediaMath's … Read the whole story
Global advertising revenues are still on pace to pull in their best results in four years -- thanks to generally stronger economic growth, Winter … Read the whole story
Tremor Video on Monday announced the promotion of Katie Seitz to the executive role of vice president of strategy and operations. Read the whole story
Some 66% of creative professionals believe their role will change in the next three years, compared with 44% in the next 12 months, per … Read the whole story