RTBlog
by Tyler Loechner, Staff Writer
Marketers taking programmatic ad technologies in-house has been a growing trend and a topic of interest around the industry. It is not the predominant buying method -- recent reports peg … Read the whole story
by Tyler Loechner
WPP's The Data Alliance, and Factual, a location data platform, on Tuesday announced a partnership that will allow WPP companies to use Factual's location-based … Read the whole story
COMMENTARY
by Tom Goodwin, Op-Ed Contributor
While the best soccer players of a generation compete on the football pitches of Brazil, the best social marketers host their battle in real … Read the whole story
by Tyler Loechner
AOL's Adap.tv on Tuesday launched a new video series dubbed TEG Talks, a play on the popular TED Talks. The talks are given by … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Programmatic platforms are no longer attracting just chump change. As the investment rises, serious scrutiny of transparency, waste and fraud will be coming from … Read the whole story
by Tyler Loechner
Eyeota, a data management firm for marketers across Europe, Asia-Pacific and Australia, has partnered with Roy Morgan Research, an Australia market research company. Eyeota … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Two hot topics swirling around the media industry today -- cross-platform measurement and programmatic buying -- were front and center at the recent ARF … Read the whole story
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by Laurie Sullivan
The digital advertising industry continues to shift hiring practices to trying before buying through consulting and freelance work. Attrition continues to rise as digital … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
GroupM's desire to exit open ad exchanges by the end of 2014 "is a power move, in addition to a defensive measure," writes Advertising … Read the whole story