RTBlog
by Tyler Loechner, Staff Writer
Automation and "real-time" marketing are seeping into every corner of the ad market, from online display all the way to TV and out-of-home. Fliphound, a Wichita, KS.-based software provider for … Read the whole story
by Tyler Loechner
SpotXchange, a digital video ad marketplace, on Wednesday announced a partnership with DoubleVerify to help combat ad fraud and boost the overall quality of … Read the whole story
COMMENTARY
by Dee Anna McPherson
A sudden blackout in the Superdome during the third quarter of the 2013 Super Bowl suspends play for 34 minutes. It's certainly unexpected, but … Read the whole story
by Tyler Loechner
Vdopia, a mobile video advertising firm and supply-side platform (SSP), on Wednesday announced it has opened two new offices overseas. The company has also … Read the whole story
COMMENTARY
by Joe Mandese
CANNES, FRANCE -- Saatchi & Saatchi's "New Directors Showcase" kicked off the Lions Festival this morning with some high-concept experiential performance art: moody music, … Read the whole story
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by Tyler Loechner
Publicis Groupe's VivaKi this week announced a partnership with Datonics, an online data company, to bring additional data to Audience On Demand (AOD), VivaKi's … Read the whole story
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by Tyler Loechner
[Company 1] today announced that [Company 2] is utilizing the high-performance in-memory NewSQL database to provide brands, advertising agencies and ad networks an industry-first … Read the whole story
COMMENTARY
by Tom Goodwin, Op-Ed Contributor
While the best soccer players of a generation compete on the football pitches of Brazil, the best social marketers host their battle in real … Read the whole story
COMMENTARY
by Michael Grimes
Always On. Think about these two words divorced from the context of social media. Sounds exhausting, right? To be "always on" as a person … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Econsultancy has posted an article exploring some of the trends seen in programmatic mobile advertising, including data integration, video, native and agency disruption. Econsultancy … Read the whole story