RTBlog
by Joe Mandese
It's been a little over a week since we launched the RTB 500 and I apologize for not weighing in on it again sooner, but this little ad festival over … Read the whole story
by Tyler Loechner
Less than one year after entering the mobile programmatic space, data platform and app analytics firm Apsalar wants out. The company announced its exit … Read the whole story
COMMENTARY
by Dean Vegliante , Op-Ed Contributor
Hyper-local data is now available via programmatic media buying, and the implications are huge. Hyper-local targeting mainly uses a consumer's latitudinal and longitudinal coordinates … Read the whole story
by Steve McClellan
The platform -- which will serve messages in reaction to national and regional events, such as weather conditions, turns in the stock market, sports … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Real-time has revolutionised the way online advertising campaigns are bought and sold. Now, though, real-time is a mantra for marketers. But can that actually … Read the whole story
by Tyler Loechner
LiveRail, a video advertising supply-side platform (SSP), on Friday announced the opening of a new office in Hamburg, Germany. The company has appointed Christoph … Read the whole story
by Joe Mandese
CANNES, FRANCE -- The world's most powerful marketer summed up the underlying theme of this year's Lions Festival, and provided a framework for advertising's … Read the whole story
by Erik Sass
Spanish-language broadcaster Entravision has acquired Pulpo Media, which offers digital advertising services to reach Hispanics in the U.S. and Latin America, for $15 million … Read the whole story
by Laurie Sullivan
Oracle has acquired LiveLook, giving clients the ability to browse and share information on a computer screen in real-time on the cloud. While the … Read the whole story
COMMENTARY
by Mark Walsh
As a company known for mapping out people's movements, Foursquare's own pathway has never been easy to figure out. After starting out as a … Read the whole story
COMMENTARY
by Walt Horstman
Melanie is a colleague of mine who is an exceptional marketer. Melanie is also a self-described shoe fashionista. Digital marketers know plenty about Melanie's … Read the whole story