RTBlog
by Tyler Loechner, Staff Writer
Is "context" -- the content of an ad in relation to the content of the Web site it's placed on -- a lost art when it comes to programmatic buying, … Read the whole story
by Tyler Loechner
Aerospike, a Mountain View, Calif.-based company that created a NoSQL database that runs in-memory and supports flash, on Tuesday announced it has closed a … Read the whole story
COMMENTARY
by Paul Rostkowski
"Transparency" is often touted in the digital advertising industry as a means of differentiation, designed to attract business in a very competitive market. The … Read the whole story
by Karlene Lukovitz
On June 22, Mondelez's digital studio, Blink Studios, generated an eight-second video and shared it across its Sour Patch Kids brand's social channels, within … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Just as marketers are looking for examples of how quick-thinking content teams can react to the outside world in real-time, along comes serial nipper … Read the whole story
-
by Mark Walsh
Opera Software on Tuesday announced acquiring mobile video ad platform AdColony to spur the company's broader mobile ad growth. The deal was made for … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
In a blog posted by iMedia Connection, Bill Guild, VP of product management and marketing at ChoiceStream, writes: "Real-time is a relative term." Read the whole story
-
by Tyler Loechner
[x+1] on Wednesday announced the launch of KeyChain, an extension of its data management platform (DMP), Origin. "KeyChain" is intended for marketers looking to … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Adweek has posted an article exploring the pros and cons of programmatic TV, first arguing that programmatic will take over TV, writing, "Who needs … Read the whole story
by Mark Walsh
In its first-quarter financial report, retargeting platform Criteo revealed that mobile accounted for 15% of its revenue in March, up from 10% in December. … Read the whole story
by Karlene Lukovitz
The efforts are part of Baja Fresh's "Catch 2" Seafood Taco combo deal, in which consumers can mix and match seafood tacos and add … Read the whole story
by Laurie Sullivan
Brands have been experimenting with ways to integrate television advertising across channels into search engine marketing to capitalize on the real-time influence online offers. … Read the whole story