RTBlog
by Tyler Loechner, Staff Writer
Let me first apologize for beating the drum of viewability once again this week. I don't want to tap the well dry, but I felt it was important to come … Read the whole story
by Tyler Loechner
WPP's Xaxis this week announced the opening of its first office in Russia. The trading desk has appointed Nikolay Bulanov to lead the new … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Today display is focussed on the trading desk with the majority of sales originating from direct contracts between publishers and advertisers. That majority is … Read the whole story
by Tyler Loechner
Ad management firm Sizmek has announced its intention to take its video verification tool out of beta in mid-July to make it available to … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
When should marketers automate processes, and when should they consider taking a more hands-on approach? There has been considerable press about programmatic real-time ad … Read the whole story
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by Mark Walsh
Yahoo on Wednesday announced the rollout of its Media Rating Council (MRC)-accredited viewability measurement solution called Prime View. Through the new service, advertisers can … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
"Programmatic is what people want to embrace -- if it is worth the effort in terms of pay-out on the buy side and the … Read the whole story
by Tyler Loechner
Wego, a travel search engine, on Wednesday announced the launch of the Wego Private Marketplace to give advertisers access to Wego's travel audiences via … Read the whole story
by Steve McClellan
The Omnicom data and analytics arm is re-grouping its tools and services to better align with marketer needs. And it has hired top Wunderman … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Mobile travel Web sites continue to attract new consumers, but lag in advanced mobile experiences and performance. Although Ipsos/Google estimate that at least 80% … Read the whole story
by Laurie Sullivan
iCrossing became the first agency to pair search data with audience retargeting with Search Audience Intelligence (SearchAi) technology, announced Wednesday. The new service integrates … Read the whole story
by Tyler Loechner
Digilant, a programmatic media-buying platform, this week announced it has struck partnerships with Dunnhumby, IRI and Kantar for consumer shopping marketing data. Read the whole story
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by Tyler Loechner
[x+1] on Wednesday announced the launch of KeyChain, an extension of its data management platform (DMP), Origin. "KeyChain" is intended for marketers looking to … Read the whole story
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by Amy Corr
Random iPhone App of the week: This app is a dream for germaphobes and anyone looking to stay healthy year-round but still wanting to … Read the whole story