RTBlog
by Tyler Loechner, Staff Writer
According to the IAB UK, with research conducted by strategy consultancy MTM, 28% of all UK display advertising spend went through programmatic channels in 2013. Programmatic direct accounted for 15% … Read the whole story
by Tyler Loechner
Mobile ad tech firm Celtra on Thursday announced an upgrade to AdCreator, its analytics platform, to include viewability measurement for ads in mobile apps … Read the whole story
COMMENTARY
by Skip Brand
In the classic "Saturday Night Live" skit "Shimmer Floor Wax," Chevy Chase stars as the ad man describing a product that can be used … Read the whole story
by Tyler Loechner
New research from programmatic video ad platform TubeMogul suggests pre-roll surveys are better than in-display surveys when it comes to a broader collection of … Read the whole story
COMMENTARY
by Joe Marchese
We have a sign on the wall of our office in L.A. that reads: "Creative without strategy is called art. Creative with strategy is … Read the whole story
by Laurie Sullivan
IgnitionOne has secured a $20 million Series B funding round led by new investor SoftBank Capital with participation from existing investors including ABS Capital … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
"Programmatic is what people want to embrace -- if it is worth the effort in terms of pay-out on the buy side and the … Read the whole story
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by Tyler Loechner
A new report from Bizo, a B2B audience data firm, says that 82% of B2B digital marketers plan to "maintain or spend more" on … Read the whole story
COMMENTARY
by Jen Sargent
The topic of auto-play versus click-to-play for online video is picking up steam again, especially with the proliferation of programmatic ad buying. It concerns … Read the whole story
by Larissa Faw
Charles Pinkerton is opening up Theseus Communications, his own communications strategy agency that will offer clients communications planning, media planning and buying, and search … Read the whole story