RTBlog
by Joe Mandese
Coming of age, as I did, in the early 1970s, Bruce Lee became one of my personal heroes -- for many reasons -- but until recently, none of them had … Read the whole story
by Tyler Loechner
Marketers have tried to take advantage of World Cup fever, with some striking gold and others hitting rock bottom. When it comes to exchange-based … Read the whole story
COMMENTARY
by Mike Peralta, Op-Ed Contributor
Brands can no longer enter into digital agreements that lack visibility into how much of their money goes toward working media that accomplishes their … Read the whole story
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by Tyler Loechner
TubeMogul is the first buy-side platform to announce that it has plugged into Vungle's new mobile video ad exchange, the companies announced Friday. The … Read the whole story
COMMENTARY
by Mitch Oscar, Op-Ed Contributor
One of the impediments to the acceptance of TV programmatic platforms by the ensconced TV buying community is the concern over whether there will … Read the whole story
by Tyler Loechner
The IAB has announced that 16 more companies are awaiting certification under the revised IAB Quality Assurance Guidelines program (QAG 2.0). Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The Dutch company Mud Jeans set out to create a program based on a new philosophy that would enable consumers to rent -- rather … Read the whole story
by Tyler Loechner
Jelli, a programmatic ad platform for radio, has announced its intention to exit the "social radio" space starting Monday, June 30. The company launched … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
ClickZ has posted an article exploring whether or not GroupM's decision to exit open ad exchanges by the end of 2014 will "entice others … Read the whole story
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by Amy Corr
Even Girl Scout Cookies have World Cup fever. In a cute 15-second video, two beloved Girl Scout Cookie flavors, Thin Mints and Samoas, compete … Read the whole story