RTBlog
by Tyler Loechner, Staff Writer
Real-time analytics were an early favorite to win "it" thing of 2014, and now -- exactly halfway through the year -- mobile advertisers are the ones that appear most eager … Read the whole story
by Tyler Loechner
DoubleVerify on Monday afternoon announced it had uncovered a "highly sophisticated" video ad fraud impression laundering scheme that it believes impacted over 1% of … Read the whole story
COMMENTARY
by Ian Davidson
With programmatic gaining massive traction, industry participants are justifiably taking a hard look at whether it is delivering on its significant promise. Recent commentary … Read the whole story
by Tyler Loechner
The Media Rating Council (MRC) on Monday officially green lighted the transaction of digital video ad impressions based on viewability. The announcement marks the … Read the whole story
COMMENTARY
by Ari Brandt, Op-Ed Contributor
Digital brand marketers are likely compromising creativity for efficiency and scale, because they don't know what else to do. But they don't have to … Read the whole story
by Tyler Loechner
U.S. marketers spent 221% more on programmatic display advertising in Q2 2014 compared to Q2 2013, according to new research from digital marketing tech … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
The topic of programmatic television came up in an Adweek Q&A with Marianne Gambelli, EVP and chief investment officer at Horizon Media and former … Read the whole story
by Gavin O'Malley
Twitter and its ad strategy aren't taking the summer off. Just hours after expanding its app-promotion ad program, the company announced the acquisition of … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Ambitious in its aim to put devices first in its video production and distribution strategy, 120 Sports lets us ponder in what directions mobile-centric … Read the whole story
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by Tyler Loechner
Human Demand, a mobile demand-side platforms (DSP), is expected to this week announce that is has plugged into seven new ad exchanges. Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Mobile always been the knight in shining armour that is going to come to the rescue of Twitter's revenues' habit of falling below investors' … Read the whole story
by Tyler Loechner
LiquidM, a mobile ad management platform, on Monday announced the appointment of Julian Tol as chief revenue officer. He will be responsible for the … Read the whole story
by Steve McClellan
The ad agency is partnering with Hamburg-based freiheit.com to form Mistress.tech that will focus on creating software and marketing platforms for clients that include … Read the whole story