RTBlog
by Tyler Loechner, Staff Writer
"Meet Albert," the PR pitch read, "the best artificial intelligence friend an advertiser can have." Whoa -- talk about anthropomorphism. Despite the pitch that Albert is omnipotent in the world … Read the whole story
by Tyler Loechner
Digital marketing company Adknowledge on Tuesday announced it has acquired TriVu Media, a video ad platform. TriVu offers demand-side platforms (DSPs), trading desks and … Read the whole story
COMMENTARY
by Timur Yarnall, Op-Ed Contributor
GroupM's recent announcement that they plan to pull out of all open exchanges by the end of the year is surprising in some ways … Read the whole story
by Laurie Sullivan
BrightRoll is looking to gain a stronger foothold in video advertising to better compete with AOL, Google and Yahoo, hiring three executives who bring … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
July 1 is the day the MRC's viewability standards for online video went into effect, which might have been a better story if it … Read the whole story
by Joe Mandese
At a time when much of the ad industry seems preoccupied with so-called "Big Data," WPP data unit Kantar is investing in visualizing data … Read the whole story
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by Tyler Loechner
"We are thrilled with the integration with [Company 1] as a trailblazer in Trading Desk practices. The use of [Company 2] will propel the … Read the whole story
by Tyler Loechner
The Trade Desk, a demand-side platform (DSP), on Monday announced the appointment of Doireann O Bradaigh as commercial director, Australia-New Zealand. Read the whole story
by Joe Mandese
Los Angeles-based ad tech firm Spreeify has launched a cloud-based mobile and display advertising platform it claims can "maximize click-through, conversion, and engagement" by … Read the whole story
by Tyler Loechner
Programmatic ad platform [x+1] on Tuesday announced the appointment of Mark D'Andrea as VP of new business initiatives, a new position at the company. … Read the whole story
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by Tyler Loechner
Mobile demand-side platform (DSP) Adelphic has announced a partnership with location-based data firm Factual. The news comes just weeks after Factual struck a partnership … Read the whole story
by Tyler Loechner
AudienceScience, a digital ad tech company that works directly with brands, on Monday announced the appointment of Frank Suljic as vice president of sales. Read the whole story