RTBlog
by Tyler Loechner, Staff Writer
Pandora, a large company that has been relatively quiet in the programmatic space, has made a big move toward embracing ad tech with the appointment of Jeremy Randol as its … Read the whole story
by Tyler Loechner
LiveRail, a programmatic video advertising supply-side platform (SSP) that many projected to go public at some point in 2014, has found its exit elsewhere. … Read the whole story
by Tyler Loechner
Bidstalk, a mobile demand-side platform (DSP), has plugged into AppFlood, a China-based mobile ad exchange. The mobile real-time bidding (RTB) exchange launched in April … Read the whole story
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by Tyler Loechner
Burst Media on Thursday announced a partnership with Integral Ad Science. Through the partnership, Integral's brand safety tech, which measures media quality, will be … Read the whole story
by Laurie Sullivan
"One of the best approaches to finding an acquisition partnership is to not look for one," said George Michie, Rimm-Kaufman Group co-founder and chef … Read the whole story
by Tyler Loechner
Rocket Fuel on Wednesday announced the appointment of Rhonda Shantz as vice president of marketing. She was most recently VP of global marketing at … Read the whole story
by Steve McClellan
The platform, called Performly, measures ROI in terms of hard currency by examining all brand-sponsored Facebook and Twitter activity, then measuring earned media stemming … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
A real-time, agile, content-driven strategy delivered through strategic media and brand partners isn't something you'd normally expect to hear emanating from Whitehall -- but … Read the whole story
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by Dianna Dilworth
Sony Computer Entertainment Europe Limited takes advantage of triggers with live content to help drive email opens. Michael Le, senior CRM executive at the … Read the whole story
COMMENTARY
by Charles Shillingburg
Back in the 1950s, there was a Broadway show, "The Bells Are Ringing," with a great score that included a hit song, "Just In … Read the whole story