RTBlog
by Joe Mandese
In a recent interview with Beet.TV, GroupM Chief Digital Investment Officer Ari Bluman dropped a bombshell on the programmatic marketplace, announcing that by year-end, GroupM was pulling out of RTB … Read the whole story
by Tyler Loechner
With its LiveRail acquisition, Facebook has set itself up well to compete with Google and AOL -- two of the largest Internet companies and … Read the whole story
by Tyler Loechner
Ad management firm Sizmek has partnered with comScore and Nielsen for audience measurement data. The data will be available through a new analytics platform … Read the whole story
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by Mark Walsh
Ad tech firm PointRoll has named digital sales veteran Hal Trencher, senior vice president, sales. In the new post, he will oversee the Gannett-owned … Read the whole story
by Joe Mandese
Matt Seiler is thumbing through a copy of Michael Lewis' "Flash Boys." It's not just any copy -- it's a personally annotated version of … Read the whole story
COMMENTARY
by Skip Brand
In the mid-'80s, Madonna was on top of the world musically, but wanted "desperately" to be validated as an actress. Programmatic advertising is on … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
The 2014 FIFA World Cup is, to date, the most-streamed event ever. And how have marketers capitalized on this massive online/mobile opportunity? "Mostly absent" … Read the whole story