RTBlog
No, not "mobile-ization," but that's part of it. Chris Karl, chief strategy officer and head of market development at Sonobi, a supply-side platform (SSP), on Wednesday wrote an email to … Read the whole story
Despite being considered strange bedfellows by some, native and programmatic continue to cozy up with one another. PubNative, a mobile supply-side platform (SSP) and … Read the whole story
- COMMENTARY
The majority of digital marketers say that digital advertising hasn't lived up to its promise and feel that branding ads bought via programmatic methods … Read the whole story
Thanks to some quadrennial effects -- especially the World Cup and the Winter Olympic Games -- the rate of global advertising growth will more … Read the whole story
- COMMENTARY
Advertising Age has posted an article arguing that programmatic advertising isn't ready to deliver what brand marketers want -- a connection with consumers. Read the whole story
West Cary Group, a Richmond, VA.-based marketing agency, this week announced it is using MediaMath's ad technology to create its own trading desk for … Read the whole story
Buzzstarter, a programmatic content marketing platform, was one of 11 startup companies selected to take part in Disney Accelerator, a 15-week mentorship and investment … Read the whole story
TapSense, a mobile ad exchange, has released a short e-book titled "A Complete Guide to Mobile Programmatic and RTB Advertising." The company has been … Read the whole story
The firm will be aligned with the holding company's Webformance unit that is dedicated to serving the digital marketing and communications services needs of … Read the whole story
With an impressive performance by the U.S. team, viewer-friendly time zones and other positive factors, World Cup interest level is way up among Americans. … Read the whole story
- COMMENTARY
We've reached another milestone in revolutionizing the measurement of digital ads. On June 30, the Media Rating Council's (MRC) gating period for transacting on … Read the whole story
