RTBlog
by Tyler Loechner, Staff Writer
No, not "mobile-ization," but that's part of it. Chris Karl, chief strategy officer and head of market development at Sonobi, a supply-side platform (SSP), on Wednesday wrote an email to … Read the whole story
by Tyler Loechner
Despite being considered strange bedfellows by some, native and programmatic continue to cozy up with one another. PubNative, a mobile supply-side platform (SSP) and … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
The majority of digital marketers say that digital advertising hasn't lived up to its promise and feel that branding ads bought via programmatic methods … Read the whole story
by Joe Mandese
Thanks to some quadrennial effects -- especially the World Cup and the Winter Olympic Games -- the rate of global advertising growth will more … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Advertising Age has posted an article arguing that programmatic advertising isn't ready to deliver what brand marketers want -- a connection with consumers. Read the whole story
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by Tyler Loechner
West Cary Group, a Richmond, VA.-based marketing agency, this week announced it is using MediaMath's ad technology to create its own trading desk for … Read the whole story
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by Tyler Loechner
Buzzstarter, a programmatic content marketing platform, was one of 11 startup companies selected to take part in Disney Accelerator, a 15-week mentorship and investment … Read the whole story
by Tyler Loechner
TapSense, a mobile ad exchange, has released a short e-book titled "A Complete Guide to Mobile Programmatic and RTB Advertising." The company has been … Read the whole story
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by Larissa Faw
The firm will be aligned with the holding company's Webformance unit that is dedicated to serving the digital marketing and communications services needs of … Read the whole story
by Larissa Faw
With an impressive performance by the U.S. team, viewer-friendly time zones and other positive factors, World Cup interest level is way up among Americans. … Read the whole story
COMMENTARY
by Sherrill Mane, Op-Ed Contributor
We've reached another milestone in revolutionizing the measurement of digital ads. On June 30, the Media Rating Council's (MRC) gating period for transacting on … Read the whole story