RTBlog
by Tyler Loechner, Staff Writer
Nearly one year ago, "Real-Time Daily" made note of WebSpectator, a real-time ad exchange that uses its own "guaranteed time slot" (GTS) advertising metric to facilitate trading. The company later … Read the whole story
by Tyler Loechner
Accordant Media, an independent trading desk headquartered in New York City, on Wednesday announced plans to launch in the UK. The company plans to … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Are you still looking to hire a digital marketing specialist? If so, put on your Members Only jacket, pick up your Newton, and get … Read the whole story
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by Tyler Loechner
Adaptive Media, a supply-side platform (SSP), on Wednesday announced it has tapped into the SpotXchange video ad exchange. On a similar note -- though … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
AdNews has posted an article featuring thoughts from Esther Carlsen, Xaxis' general manager, Australia. Carlsen "warned against letting the machines take over entirely," at … Read the whole story
by Tyler Loechner
Supply-side platform (SSP) PubMatic this week announced the appointment of Yosuke Maekawa as country manager, Japan, a new position at the company. PubMatic has … Read the whole story
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by Tyler Loechner
"The innovative ad-tech platform is already home to the largest online insurance advertisers, offering them unparalleled targeting capabilities using structured search and big data, … Read the whole story
by Laurie Sullivan
Microsoft within the coming months will release reporting speeds that enable marketers to receive feedback from campaigns in 30 minutes rather than four hours. … Read the whole story
COMMENTARY
by Christof Wittig
Mobile is huge, tech pundits say -- but most of them miss the fact that mobile advertising isn't growing at anywhere near the pace … Read the whole story
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by Tyler Loechner
Mobile ad exchange Vserv.mobi on Wednesday announced the appointments of five new executives across Southeast Asia. The company hopes to grow its Southeast Asia … Read the whole story
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by Tyler Loechner
West Cary Group, a Richmond, VA.-based marketing agency, this week announced it is using MediaMath's ad technology to create its own trading desk for … Read the whole story