RTBlog
One thing I love about reading on an iPad is the ability to define a word without switching apps. Chango, a demand-side platform (DSP), has brought the same type of … Read the whole story
Smart AdServer, an ad server and programmatic ad platform, has announced a partnership with Casale Media's Index Exchange, a media marketplace. The partnership gives … Read the whole story
- COMMENTARY
The digital ad industry is on the cusp of a seismic shift. We need look no further than the interview of GroupM's Ari Bluman … Read the whole story
That's according to a new study from ad shop gyro and The Fortune Knowledge Group which found that while data is an important tool … Read the whole story
- COMMENTARY
Programmatic TV buying - the term pops up everywhere and the reactions to it are decidedly mixed. Bathed in spectral light, it's received with … Read the whole story
LeadiD, a lead gen tracking platform, has added fraud detection tech powered by Forensiq to its platform. Forensiq built the lead, impression and conversion … Read the whole story
- COMMENTARY
Interesting interview with Walmart CMO Stephen Quinn in Advertising Age this week. In it, he discusses the logic behind WMX, or the Walmart Exchange, … Read the whole story
Marin Software joined the parade of companies offing support for Bing Shopping Ads and Google Shopping Campaigns, but this platform focuses on automating campaign … Read the whole story
- COMMENTARY
Programmatic buying is getting a good deal of attention -- and recent articles have speculated on leveraging infrastructure created for digital programmatic to accelerate … Read the whole story
In a move to give advertisers more control over their digital campaigns, AdRoll on Tuesday announced it now allows marketers to retarget on Twitter … Read the whole story
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The term "war room" has entered the lexicon for social media marketers surrounding any and every large event that falls under the nation's spotlight. … Read the whole story
Accordant Media launched a UK office, with Michael Baumgaertner, director, trading strategies along with James Dempsey, media specialist, at the helm. Read the whole story
- COMMENTARY
According to The State of Marketing Automation 2014 report, Marketing Automation systems which were used primarily for email automation have now become sophisticated platforms … Read the whole story
