RTBlog
by Joe Mandese
Here's something I've been kicking around, and I'm hoping you can help me jump-start it. I'm thinking it's time for a good ad technology wiki. I'm not alone. In the … Read the whole story
by Mark Walsh
Facebook has begun testing the use of a "Buy" button in news feed ads and page posts. To help ensure privacy and security, Facebook … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Facebook's recent psychological experiment on 700,000 unwitting users should spur the Federal Trade Commission to examine the ethical issues raised by online research, two … Read the whole story
by Laurie Sullivan
adMarketplace has built an algorithmic bidding tool into its search engine marketing platform that pulls in business rules, such as a CPA goals or … Read the whole story
COMMENTARY
by Will Doherty
Last week Walmart announced its own media buying exchange was in beta phase. The Walmart Exchange (WMX) shows the world's largest retailer tightening its … Read the whole story
by Mark Walsh
China-based mobile ad firm AppFlood released data Thursday showing app install rates (per campaign) continued to rise in the second quarter across Africa, the … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Twitter's 'everyday moments' seeks to turn those things we all do and turn them in to marketing opportunities for marketers to tap in to. … Read the whole story
by Laurie Sullivan
Google reported revenue for the second quarter rose 22% to $15.9 billion, compared with the year-ago quarter. Aggregate paid clicks for ads served on … Read the whole story