RTBlog
by Joe Mandese
In 1964, ad agency Cunningham & Walsh created "Let Your Fingers Do The Walking" -- arguably one of the most indelible campaigns ever -- to help client AT&T market its … Read the whole story
by Laurie Sullivan
"Nothing is more frustrating to an online shopper than clicking on an ad only to find out it's out of stock or not the … Read the whole story
by Steve McClellan
IPG reported 4.7% organic revenue growth for the second quarter with 5.6% growth for the first half. Profits nearly tripled in that time to … Read the whole story
by Erik Sass
A group of international investors has acquired a majority stake in Forbes Media LLC, including the entire stake of Elevation Media, the previous co-owners … Read the whole story
by Karl Greenberg
Rosetta Stone's new, integrated campaign is a big departure from anything the company has done before for at least one big reason: it's about … Read the whole story
COMMENTARY
by Skip Brand
In June 2003, Google AdSense was launched to help Web site owners earn money from content-related text ads. Google quickly changed to display ads … Read the whole story
COMMENTARY
by Maya Abulashvili, Staff Writer
Creating brand magic is no longer an elusive alchemy. In a new book, two top SapientNitro executives, Gaston Legorburu, Worldwide Chief Creative Officer and … Read the whole story