RTBlog
Its name suggests otherwise, I know, but the viewability problem is supposed to get smaller, not bigger. Half a year later -- half a year with viewability as a focal … Read the whole story
Yahoo is making one of its most forceful moves into mobile by acquiring well-established app analytics firm Flurry. The purchase puts Yahoo into the … Read the whole story
Video ad tech company Tremor Video on Monday announced it will run a pro bono campaign to educate the industry on video viewability standards. … Read the whole story
Intent Media, an ad server for travel companies, on Monday announced it has closed a $22.7 million round of funding led by Insight Venture … Read the whole story
Silverstein Properties on Monday announced that MediaMath has signed a 15-year lease for 106,000 square feet of space at 4 World Trade Center. The … Read the whole story
Dstillery, an audience targeting firm, on Tuesday announced the appointment of Paul Cushman as its first chief revenue officer. The company has also announced … Read the whole story
Active International, an independent barter media shop, on Monday announced the appointment of Alan Izenman as chief digital officer, a new position at the … Read the whole story
At a time when financial engineering is becoming nearly as important as the software kind to ad technology companies, Centro is bringing an ad … Read the whole story
COMMENTARYDomino's worked with advertising agency Crispin Porter + Bogusky (CPB) to redesign the company's brand. One part of the rebranding efforts meant creating a … Read the whole story
COMMENTARYWhat does content look like when it is built from the ground up as a mobile experience? The guys at theScore are working on … Read the whole story
