RTBlog
by Tyler Loechner, Staff Writer
Its name suggests otherwise, I know, but the viewability problem is supposed to get smaller, not bigger. Half a year later -- half a year with viewability as a focal … Read the whole story
by Gavin O'Malley, Steve Smith
Yahoo is making one of its most forceful moves into mobile by acquiring well-established app analytics firm Flurry. The purchase puts Yahoo into the … Read the whole story
by Tyler Loechner
Video ad tech company Tremor Video on Monday announced it will run a pro bono campaign to educate the industry on video viewability standards. … Read the whole story
by Tyler Loechner
Intent Media, an ad server for travel companies, on Monday announced it has closed a $22.7 million round of funding led by Insight Venture … Read the whole story
by Tyler Loechner
Silverstein Properties on Monday announced that MediaMath has signed a 15-year lease for 106,000 square feet of space at 4 World Trade Center. The … Read the whole story
by Tyler Loechner
Dstillery, an audience targeting firm, on Tuesday announced the appointment of Paul Cushman as its first chief revenue officer. The company has also announced … Read the whole story
by Tyler Loechner
Active International, an independent barter media shop, on Monday announced the appointment of Alan Izenman as chief digital officer, a new position at the … Read the whole story
by Joe Mandese
At a time when financial engineering is becoming nearly as important as the software kind to ad technology companies, Centro is bringing an ad … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Domino's worked with advertising agency Crispin Porter + Bogusky (CPB) to redesign the company's brand. One part of the rebranding efforts meant creating a … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
What does content look like when it is built from the ground up as a mobile experience? The guys at theScore are working on … Read the whole story