RTBlog
by Tyler Loechner, Staff Writer
"Marketers envision a real-time, one-to-one future." That's the takeaway of a new study conducted by Forrester Consulting on behalf of MediaMath, a demand-side platform (DSP). The conundrum lies in
the … Read the whole story
by Tyler Loechner
AOL UK on Tuesday announced that it will put 100% of its reserved inventory from all its owned and operated sites into AOL's demand-side … Read the whole story
COMMENTARY
by Joe Lavan
Unless you're from Miami, you probably found the San Antonio Spurs' systematic dismantling of the Miami Heat in the 2014 NBA Finals to be … Read the whole story
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by Tyler Loechner
AudienceScience, a digital ad tech company that works directly with brands, on Tuesday updated its ad management platform to let buyers tap directly into … Read the whole story
COMMENTARY
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Now that we've covered the different kind of video metrics that are often overlooked -- from the content of the videos themselves, to the … Read the whole story
by Laurie Sullivan
LinkedIn announced Tuesday it will acquire Bizo, which focused on business audience segments and marketing automation. The tools, mostly used by business-to-business marketers, enable … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
The one thing that all of our high-tech ad targeting is not paying attention to is the cumulative experience it creates for end users … Read the whole story
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by Tyler Loechner
AppAudience, a standalone mobile data management platform (DMP) from Human Demand, on Tuesday announced its launch partners. The news comes a little more than … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
While beacon trials are underway around the globe, some early and measurable results finally are starting to come in. In what appears to be … Read the whole story
by Tyler Loechner
AdMarketplace, a programmatic marketplace for search advertising, has announced the appointment of John Tolson as executive director of client relations and development. He will … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Creative hurdles for display advertising still persist, with digital story-telling having new hurdles.What is one creative key to avoid this? “Putting the users at … Read the whole story
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by Amy Corr
Keek, a mobile video social network, awarded its media and marketing account to independent agency Giant Spoon, following a review. Keek members create and … Read the whole story
COMMENTARY
by Joseph Jaffe
For some reason, the industry has embraced an ephemeral speed-dating approach that is more akin to #DTF than eHarmony. Brands are putting out APBs … Read the whole story