RTBlog
by Tyler Loechner, Staff Writer
Plenty of questions about data have been asked at OMMA Display in Los Angeles this week, including who owns it and what its challenges are. But perhaps no question has … Read the whole story
by Tyler Loechner
WideOrbit, an ad management software firm, on Wednesday announced it has acquired Admeta, a Sweden-based supply-side platform (SSP) technology provider. Terms of the deal … Read the whole story
COMMENTARY
by James Green, Op-Ed Contributor
Despite the momentum from many major players in the marketing space, recent research by the Association of National Advertisers (ANA) and Forrester Consulting found … Read the whole story
by Joe Mandese
Silo-like thinking can be the bane of any form of marketing that requires the integration of multiple disciplines, but when it comes to social … Read the whole story
COMMENTARY
by Dee Anna McPherson
The 2014 FIFA World Cup has come to a close, much to the disappointment of global soccer fans, but not for Germany, who walked … Read the whole story
by Tyler Loechner
BlisMedia, an audience targeting firm, on Wednesday announced the appointment of Harry Dewhirst as president and chief commercial officer. He has also joined the … Read the whole story
-
by Tyler Loechner
"Founded in 2002, [Company 1] provides sophisticated yield optimization solutions that help premium publishers significantly improve digital revenue. [Company 1's] core functionality includes Artificial … Read the whole story
by Steve McClellan
The company reported second-quarter organic revenue growth of 5.8%. The comparable figure for the U.S. was 8.8%. The firm generated $2 billion in new … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
ClickZ has posted an article written by Ben Plomion, VP of marketing at Chango, arguing that native advertising can't go programmatic but content marketing … Read the whole story
-
by Amy Corr
Here's a fun reason to step out of your comfort zone, when you are in the company of a group of friends. Not sure … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
The digital audio channel gets in our heads and in our lives in ways that are unlike any other media form. We need to … Read the whole story