Plenty of questions about data have been asked at OMMA Display in Los Angeles this week, including who owns it and what its challenges are. But perhaps no question has … Read the whole story
WideOrbit, an ad management software firm, on Wednesday announced it has acquired Admeta, a Sweden-based supply-side platform (SSP) technology provider. Terms of the deal … Read the whole story
Despite the momentum from many major players in the marketing space, recent research by the Association of National Advertisers (ANA) and Forrester Consulting found … Read the whole story
Silo-like thinking can be the bane of any form of marketing that requires the integration of multiple disciplines, but when it comes to social … Read the whole story
The 2014 FIFA World Cup has come to a close, much to the disappointment of global soccer fans, but not for Germany, who walked … Read the whole story
BlisMedia, an audience targeting firm, on Wednesday announced the appointment of Harry Dewhirst as president and chief commercial officer. He has also joined the … Read the whole story
"Founded in 2002, [Company 1] provides sophisticated yield optimization solutions that help premium publishers significantly improve digital revenue. [Company 1's] core functionality includes Artificial … Read the whole story
The company reported second-quarter organic revenue growth of 5.8%. The comparable figure for the U.S. was 8.8%. The firm generated $2 billion in new … Read the whole story
ClickZ has posted an article written by Ben Plomion, VP of marketing at Chango, arguing that native advertising can't go programmatic but content marketing … Read the whole story
Here's a fun reason to step out of your comfort zone, when you are in the company of a group of friends. Not sure … Read the whole story
The digital audio channel gets in our heads and in our lives in ways that are unlike any other media form. We need to … Read the whole story