RTBlog
by Tyler Loechner, Staff Writer
The afternoon panel at OMMA RTB in LA tackled perhaps the most important topics of the day: fraud, trust and the potential for regulation in the programmatic marketplace. Moderator Dan … Read the whole story
by Joe Mandese
Media Kitchen Chief Digital Officer Josh Engroff doesn't buy into the analogies being drawn between Wall Street's high-speed trading systems and Madison Avenue's programmatic … Read the whole story
by Tyler Loechner
Mobile ad platform xAd on Thursday announced it has appointed Beth Gregg as head of sales, including both direct and programmatic ops. Gregg will … Read the whole story
by Tyler Loechner
Demand-side platform (DSP) MediaMath on Thursday announced it has opened a new office in Paris, France to support EMEA business. The news comes days … Read the whole story
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by Gavin O'Malley
Expanding its native ad strategy, LinkedIn is now giving brands the ability to personalize and test content in the newsfeed without having to originate … Read the whole story
by Laurie Sullivan
IgnitionOne on Thursday released an update to its Digital Marketing Suite, DMS Analytics, that uses an algorithmic, color-coded schematic to show brands on a … Read the whole story
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by Wayne Friedman
FBX -- Facebook RTB exchange, where advertising exists on the right side of one's page or in one's news feed -- is a tempting … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
One of the worst-kept secrets in digital advertising is that although everyone talks about exchange buying and selling, with its alphabet soup of offspring … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Yvonne Abt, VP, partner, portfolio management at UM Worldwide, just gave the most unlikely advice at OMMA RTB in LA: Stop eating the burritos. Read the whole story
COMMENTARY
by Joe Mandese
The backlash against GroupM's pullout from open exchanges continued during OMMA RTB, not surprisingly, on the "fraud panel." While the panel acknowledged that the … Read the whole story
COMMENTARY
by Phyllis Fine, Staff Writer
There's a "huge gap" between the marvels of programmatic technology and what's been accomplished so far in creative, said Stephanie Waddle, Group Media Director, Deutsch … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
The first panelists at OMMA RTB in LA are talking viewability -- and none seem too thrilled with it. Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
"Dark pools" -- private exchanges based on private negotiations between agencies and big media companies -- potentially do a great disservice to advertisers, according … Read the whole story