RTBlog
by Tyler Loechner, Staff Writer
The final panel at last week's OMMA RTB in Los Angeles focused on the Facebook Exchange (FBX), and a good portion of the conversation revolved around mobile. By now you've … Read the whole story
by Tyler Loechner
AOL has announced the appointment of Marta Martinez as global head of video sales. Martinez will oversee all video sales and strategy efforts at … Read the whole story
COMMENTARY
by Nishat Mehta
Over the past decade, we have seen the disruption of many commercial models, often credited to the Internet, but more accurately due to the … Read the whole story
by Tyler Loechner
ChoiceStream, a demand-side platform (DSP) for programmatic advertising, on Monday announced it has closed a $7.5 million Series B round of funding. The round … Read the whole story
COMMENTARY
by Mitch Oscar, Op-Ed Contributor
I'm a TV guy, and proud of it. I enjoy horizontally watching a slew of my favorite professionally produced TV programs, surfing the electronic … Read the whole story
by Laurie Sullivan
Google has reportedly closed a deal to acquire Twitch for $1 billion to join YouTube as it builds out its video and live streaming … Read the whole story
-
by Tyler Loechner
"[Company], an expansive content site featuring a first-of-its-kind knowledge engine that powers the discovery and exploration of millions of topics..." Read the whole story
COMMENTARY
by Adam Weinroth
Many brands are left scratching their heads after releasing a flood of content. Could the videos, articles and social engagement have been delayed and … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
"Banners" were barely mentioned during this session on mobile ad formats at this week's OMMA Premium display in LA event. In fact, these youngish … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Forbes has posted a "primer on the progression of programmatic media, from search to TV," walking readers through the "spectrum of programmatic attributes that … Read the whole story
COMMENTARY
by Catharine P. Taylor
One thing that's both fascinating and confusing about the Internet is the ability of each of us to create an online world entirely built … Read the whole story
by Sarah Mahoney
As consumers become increasingly adept with their smartphones, physical retailers can expect to reap big gains. A new report from Forrester says that cross-channel … Read the whole story