RTBlog
by Tyler Loechner, Staff Writer
In response to a recent IAB Europe report -- which found that 25% of European marketers have never heard of programmatic advertising -- the Interactive Advertising Bureau (IAB) Europe has … Read the whole story
by Tyler Loechner
Affiperf, the global trading desk of Havas, on Monday announced it has partnered with AOL and will use AOL's forthcoming "ONE" platform for programmatic … Read the whole story
COMMENTARY
by Skip Brand
It wasn't too long ago that technology companies were using the initial software-as-a-service (SaaS) programs to (hopefully) provide analysis through computed statistics. The data … Read the whole story
by Tyler Loechner
The Trade Desk, a demand-side platform (DSP), on Monday announced a major expansion in Asia with the opening of two new offices -- one … Read the whole story
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by Sean Hargrave
Trinity Mirror released results for the first half of 2014 which showed that you can't base a newspaper Web site too heavily on native … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
I went beacon shopping over the weekend. While many retailers have been dabbling with beacons for many months to see how they might work … Read the whole story
by Tyler Loechner
dmg, a digital ad tech firm headquartered in London, on Monday announced the appointment of Sharon Leon as its chef technology officer. Read the whole story
by Tanya Gazdik
"As a native New Yorker and improv-based comedian, Fred was a perfect fit for this effort," Colin Westcott-Pitt, VP of marketing, Heineken, tells "Marketing … Read the whole story