RTBlog
In response to a recent IAB Europe report -- which found that 25% of European marketers have never heard of programmatic advertising -- the Interactive Advertising Bureau (IAB) Europe has … Read the whole story
Affiperf, the global trading desk of Havas, on Monday announced it has partnered with AOL and will use AOL's forthcoming "ONE" platform for programmatic … Read the whole story
- COMMENTARY
It wasn't too long ago that technology companies were using the initial software-as-a-service (SaaS) programs to (hopefully) provide analysis through computed statistics. The data … Read the whole story
The Trade Desk, a demand-side platform (DSP), on Monday announced a major expansion in Asia with the opening of two new offices -- one … Read the whole story
Trinity Mirror released results for the first half of 2014 which showed that you can't base a newspaper Web site too heavily on native … Read the whole story
COMMENTARYI went beacon shopping over the weekend. While many retailers have been dabbling with beacons for many months to see how they might work … Read the whole story
dmg, a digital ad tech firm headquartered in London, on Monday announced the appointment of Sharon Leon as its chef technology officer. Read the whole story
"As a native New Yorker and improv-based comedian, Fred was a perfect fit for this effort," Colin Westcott-Pitt, VP of marketing, Heineken, tells "Marketing … Read the whole story
