I've used some version of the "It's The Data, Stupid" line at least a half dozen times in the past year to make the point in columns or public speaking … Read the whole story
In what may be the most ironic development since Madison Avenue began trading audiences the way Wall Street pros trade commodities and equities, agencies … Read the whole story
GroupM's public departure from the Open RTB market was a big discussion topic at the OMMA RTB Conference. In a more general discussion but … Read the whole story
Nearly all (98.3%) online publishers are using a "data-driven, programmatic" approach to audience engagement in the U.S. In other words, nearly all publishers are … Read the whole story
Marketing Week has posted an article arguing that marketers need more programmatic expertise. Read the whole story
Much has been made of Facebook's success with mobile ads -- they helped the social network boost revenue by 61% year-over-year -- and AdRoll, … Read the whole story
Twitter has finally done it -- a quarter it can be proud of rather than forced to grin and endure. There will be a … Read the whole story
A new report from content marketing platform OneSpot and digital media consultancy firm 614 Group says that 22% of marketers believe native is where … Read the whole story
Los Angeles Ad Tech hosted a mixer in L.A. July 23rd following OMMA Audience Targeting, one of a three-day miniseries of OMMA conferences there … Read the whole story
Admedo, a self-serve programmatic ad platform headquartered in the UK, on Tuesday announced it has raised a $2 million round of Series A funding. Read the whole story
According to Hill Holliday VP director of experience design Jamie Scheu, this marks the first time that a paid advertiser has created an Xbox … Read the whole story